'Defy circumstances and live with Joie De Vivre'

The Society of Elegant Persons of the Congo better known as the Sapeurs are blue collar workers who dedicate their free time to eccentric fashion. The Sapeurs live with the positive belief of putting more in, to get more out. These men have chosen to not be defined by occupation or wealth but by respect and a representation of their creativity and style. Their choice of colours and cuts is so bold and mimics the vibrance of their characters. This story of the transformation from a 'working man' to a sartorial butterfly is incredibly inspirational but even more so is the emphasis on the importance of the integrity and mentality of the man beneath the clothes. The 'Joie De Vivre' nature of the Sapeurs is infectious and I smile every time I see this advert.